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Established in 1998, leading telephone and online bookmaker Bet Direct was recently acquired by the AIM listed, and award winning online casino operator 32Red Plc, although originally it was owned by Littlewoods.

Bet Direct quickly gained a reputation for first class customer service and innovative promotions, including the popular Happy Hour from 10.30 to 11.30 every Saturday morning which has a minimum of five exclusive offers.

Bet Direct was nominated in 2006 for both Mobile Operator of the Year and Multi Channel Operator of the Year.

Parent company 32Red Plc, proud sponsor of Aston Villa Football Club, was awarded the Best Online Casino for 2003, 2004 and 2005 by Casinomeister the industry's leading watchdog and player advocate.

Sign-Up Bonus

Take advantage of the Bet Direct £50 free bet offer available to all new customers. Register an online sportsbook account today with Bet Direct and they’ll give you a free £25 bet on your first bet of £25 or more.

Then, after a further 10 bets of £25, you’ll get another free £25 bet.

As a Bet Direct customer you’ll be able to take advantage of their weekly Happy Hour which takes place every Saturday between 10.30-11.30am as well as regular promotions and free bet offers.

Sportsbook

At Bet Direct you are able to have an online bet on the following markets - Horse Racing, Ante Post Racing, Football, American Football, Cricket, Darts, Golf, Dog Racing, Ante Post Greyhounds, Motor Sport, Rugby League, Rugby Union, Snooker and Tennis.

How to Deposit Funds

Deposits in to your Bet Direct account can be made using Mastercard, Visa, Solo, Delta, Visa Electron, Maestro, Moneybookers and NETeller.

There is a £50 free bet bonus available, so if you would like to have a look at what Bet Direct can offer you as an online bookmaker, just click on the banner below.