---

Choice Odds is a fixed odds and binary online betting site. ChoiceOdds is a wholly-owned subsidiary of Choice Gaming Ltd. Choice Gaming Ltd is a bookmaking operation licensed and registered in the UK.

Choice Odds are specialists in financial gaming, offering an unrivalled selection of fixed odds, floating odds and binary betting.

Choice Odds is the only site to offer the customer:

* a CHOICE of Fixed or Floating Odds and Binary bets in one place

* a CHOICE of Up/Down, Range, One Touch, and Tunnel bets

* a CHOICE of 5 minute, hourly, midday and daily bets

* a CHOICE of either traditional "Matrix" view or their REVOLUTIONARY Interactive Arrows view.

Betting with Choice Odds allows you to play the markets with limited risk and with tax-free gains.

The team behind Choice Odds are seasoned professionals with a wealth of experience of the financial betting markets. Drawing on their knowledge of what the competition offers and - more importantly - what the customer wants.

The Choice Odds team is dedicated to providing the widest selection of betting opportunities in the market in the most user friendly environment. They promise to innovate faster, deliver more and tailor their product to our customers' needs.

Financial fixed odds betting allows you to play the markets with limited risk. Think of it as betting on a horse - only this horse might be oil, the FTSE, Sterling vs. Dollar or any other market.

And just like betting on the horses, your stake is the most you can lose. Nothing else lets you get involved with the financial markets with such limited exposure, using a format you understand.

Choice Odds offers two types of Financial Fixed Odds: 1. Fixed Odds - the prices (odds) are fixed, but the strike price (the price the market needs to reach for the bet to be "won") is moving.

It might be a 5/1 bet that the FTSE will end below 6301. A few seconds later it might be 5/1 that the FTSE will end further up, above 6305.

2. Floating Odds - the prices (odds) are constantly moving but the strike price (the price the market needs to reach for the bet to be "won") is fixed.

It might be a 2/1 bet that the Dow will end above 12480. A few seconds later it might be 6/4 that the Dow will end above same level of 12480.

Clearly Fixed and Floating bets are opposites of each other. With Fixed Odds the odds are fixed whilst the strike price moves. With Floating Odds the odds float whilst the strike price remains static.

Binary betting is surprisingly straightforward. It's similar to spread betting, only with a fixed upside and downside.

Why do a binary bet? As well as backing something to happen, you can bet on something not to happen - a bit like laying a bet. You can "close out" in-running to take an early profit, or cut a loss if things are going against you.

The three key facts about binary betting: (1) Binaries involve a "two-way price" - that is to say a "Buy" and "Sell" price - between 0 and 100.

(2) If you think the bet will happen, you buy at the higher price. Conversely, if you disagree with the bet and think it will not occur, you sell at the lower price.

(3) Each bet will settle or "make up" at either 100 (if it happens) or 0 (if it doesn't). No other outcome is possible.

Example One: Take the daily FTSE. The bet could be "FTSE to rise at 16.30". The binary price is trading at 38 to 43. - If the FTSE finishes up at 16.30, the bet makes up at 100 - If the FTSE finishes down at 16.30, the bet makes up at 0 .

If you think the FTSE will be up at 16.30, you would buy at 43, say for 10p per point. You are correct and the FTSE does close up. Therefore the market makes up at 100. You bought at 43 for 10p per point, so your winnings would be: (100 - 43) x 10p = 57 x 10p = £5.70.

Binary bet winnings and losses are calculated in the following manner:

When BUYING, Profit/Loss = The closing price minus the opening price times your bet size (per point)

When SELLING, Profit/Loss = The opening price minus the closing price times your bet size (per point)

Example Two: Take the same bet, "FTSE to rise at 16:30", trading at a binary price of 38 to 43. As above, you think the FTSE will be up at 16.30 so you would buy at 43 for 10p per point.

This time, the FTSE does not close up on the day. This means the market makes up at 0. You bought at 43 for 10p per point, so your losses would be: (0 - 43) x 10p = -43 x 10p = -£4.30

Example Three: Take the same bet again, "FTSE to rise at 16:30", trading at a binary price of 38 to 43. This time you think the FTSE will NOT be up at 16.30 so you would sell at 38 for 10p per point.

You are correct and the FTSE does not close up on the day (i.e. it closes down). This means the market makes up at 0. You sold at 38 for 10p per point, so your profit would be: (38 - 0) x 10p = £3.80

If you are new to binary betting, we recommend you start with small stakes (from just 10p) to get a feel for binaries before risking too much.

Sign-Up Bonus

Choice Odds are currently offering a free bet of up to £50.

Sportsbook

At V you are able to have a gamble on the following markets - FTSE, DAX, Wall Street, GBP/USD, EUR/USD, USD/YEN, USD/CHF, EUR/YEN, AUD/USD and Brent Oil.

How to Deposit Funds

Deposits in to your Choice Odds account can be made using Mastercard, Visa, Solo, Switch, Delta, Maestro and Moneybookers.

There is a good free, Financial Betting is so very different but very interesting and Choice Odds has a very good guide to Financial Betting.

So if you would like to tip your toe into the water, or oil perhaps, then take a look at Choice Odds and just click on the banner below. I am sure you will be intrigued.