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Paddy Power is the largest provider of fixed odds sports betting in Ireland.

The company operates through licensed betting offices along with operating Ireland's largest telephone (Paddy Power Dial-a-Bet), online Paddy Power and casino (paddypowercasino.com) betting operations.

In February 2005 a brand new online poker service (paddypowerpoker.com) was launched. The company also markets its services in the UK, and is a publicly quoted company, listed on both the Irish and London Stock Exchanges (www.paddypowerplc.com).

Paddy Power, founded in 1988 by the merger of three existing Irish high street bookmakers, takes an unconventional approach to betting and gaming believing them to be firmly rooted in the leisure and entertainment space.

As such its mission is to make 'risk-based entertainment' more accessible and fun. It offers customers an unparalleled betting experience that is great value, great fun and has the best service.

Through this strategy the company has developed a strong reputation as "The Punter Friendly Bookmaker" and has become renowned for its unique "Money Back Specials".

Paddy Power is also an industry leader in cutting edge, humourous advertising, examples of which can be viewed at www.pp-gallery.com.

Thanks to this customer-centric approach, it is now generally accepted that a bet with Paddy Power has three possible outcomes - Win, Lose or Money Back.

While the company specialises in small stakes, fixed odds sports betting, it also offers odds on a number of non-sporting and novelty markets, such as election betting and the outcome of popular TV events.

It has pioneered a number of new products such as 'Lucky Numbers' (betting on which numbers will appear in the UK and Irish Lottery draws) and 'betting in running' (live betting on sporting events while they are taking place).

At the end of 2006, turnover was €1.8 billion, up 31% on 2005. Operating profit rose to 51% to €45.5 million in the same year.

At the end of 2006 Paddy Power operated 218 outlets (160 in Ireland and 58 in the UK). The total number of employees was 1,468. Market capitalisation at 1 June 2006 was €728.9m.

Paddy Power recognise that online security is an area of vital importance for all their clients. It is imperative that you should be fully satisfied that your personal details are 100% secure before you commence betting.

A key area of online security is encryption using the SSL mechanism, that is to say that information you provide them with is encrypted so that it cannot be read across the Internet.

128-bit SSL Encryption is used on all pages of their payment system. Another key measure of online security is the Firewall. This sits between the Paddy Power Web server and the Internet, providing further protection against non-authorised access.

Access to the server is strictly controlled by the firewall, ensuring maximum protection for the website.

Each screen within the secure areas of the website will include the padlock symbol in the bottom right hand side of the page to indicate that you are in a secure area and that any information you transmit is encrypted.

If you are logged into your account for some time without using it the system will automatically log you out for security reasons.

Sign-Up Bonus

Paddy Power is currently offering a £10 free bet, but is known as the "Home of the Money – Back Special"!

One of the most distinctive features of betting with Paddy Power is their famous 'Money – Back Specials' offered on a range of different markets daily. Check out their latest Specials by clicking on one of the links on this page.

Sportsbook

At Paddy Power you are able to have an online bet on the following markets - Horse Racing, Dog Racing, Football Betting, Financials, Golf, American Football, Baseball, Basketball, Entertainment, Tennis, Rugby Union, Rugby League, Gaelic Sports, Snooker, Cricket, Darts, Athletics, Aussie Rules, Motor Sports, Boxing, Cycling, Beach Volleyball and European Sports.

How to Deposit Funds

There are numerous ways to deposit funds into your Paddy Power account and their team are constantly trying to implement new and improved ways of doing so. Currently you can deposit funds using Credit cards, Debit cards, Bank Transfer, Cheques, An Post Billpay and Cash in any of their shops with internet wallets coming soon.

So if you would like to have a look at what Ireland's number 1 choice, that is Paddy Power, can offer, just click on the banner below.